|Even as more and more apparel businesses are starting to embrace the need for a circular fashion model as a means of keeping clothes out of landfills, the industry has yet to address the toll garment care takes on the environment. Evidence shows that the way people wash, dry and dispose of clothing contributes to 37 percent of their total emissions. Furthermore, though 95 percent of clothing can be recycled, 85 percent ends up in landfill.|
Indeed, the impact is significant. This is why the EU is putting in place legislation to ensure sustainable consumption. At the same time, the US industry is looking at legislation to eradicate the care label.
It is clear: digitizing clothing items will not only be a legal requirement, but offers the industry an opportunity to educate and engage consumers on sustainable care, while also providing transparency and traceability they demand.
The circular acceleration is starting. Join Avery Dennison in conversation with supply chain stakeholders on TODAY at 2 pm ET to discuss how technology will enable the circular economy. We will cover:
- The rise of circularity in clothing care and why it should be on top of the agenda for apparel businesses
- How the EU-wide legislation in support of sustainable consumption can be an opportunity for a variety of stakeholders
- Why digitally connected labeling is a powerful way to address sustainability challenges and drive circularity
- Debbie Shakespeare, Sr Director, Sustainability, Compliance and Core PLM at Avery Dennison RBIS
- Sarah Swenson, Global Senior Manager Sustainability at Avery Dennison RBIS
- Karla Magruder, Founder & President at Accelerating Circularity
- Alice Hartley, Director, Global Sustainability at Gap Inc.
- Caletha Crawford, Publisher of Sourcing Journal (moderator)